Any two people can have competing goals and differing values about a subject which can lead to relationship issues. How then can we get a concerned group of individuals to overcome issues like control or feeling helpless and instead learn to channel their passions and attract others to want to participate in prevention initiatives? It’s easy…serve cookies or have a lot of money to spend, right? In this session we’ll look at ways to engage the community by first looking at our own motivations and barriers to participation and suggest ways to build the people capacity of your coalition.